Goliyon Ki Raasleela Ram-leela is inching close to Rs.100 crore at a good pace. The Sanjay Leela Bhansali movie has minted over Rs.52 crore in its opening weekend, and trade pundits believe it will sustain good business in the coming weeks too.

The Deepika Padukone and Ranveer Singh-starrer, co-produced by Bhansali and Eros International Media Ltd., released Nov 15 in over 3,500 screens. It earned Rs.16 crore on its opening day at ticket counters in the domestic market.

It went on to make Rs.17.25 crore on the second day of its release and raked in Rs.19.50 crore on the third day, read a statement from Eros International Media Ltd., which has also distributed the movie. The film is said to be the fifth biggest opener of 2013, according to trade analyst Taran Adarsh. The biggest opener so far this year has been Shah Rukh Khan and Deepika's "Chennai Express". "Ram-leela is fifth biggest opener of 2013...Deepika's third biggest opener... Ranveer's biggest opener," Adarsh posted on Twitter.

The film's high points are the sizzling chemistry between Deepika and Ranveer, a scintillating dance number by Priyanka Chopra, strong content with a colourful Gujarati backdrop and Bhansali's impeccable direction. Ram-leela has garnered positive reviews from the film fraternity as well.

Megastar Amitabh Bachchan tweeted: "Ram-leela! The genius of Sanjay Leela Bhansali, the passion of Deepika Padukone and Ranveer Singh, the guile of Supriya Pathak and the rawness of Richa Chadda.

For the shoot of a song from his upcoming movie, Ranveer Singh seemed to require some inspiration. So, the actor, by his own admission, imitated some of Govinda’s signature steps to pep up his dance moves in the song, Ishqyaun dhishqyaun.

“I grew up watching Hindi movies in the ’90s. Govinda was the best dancer then. I used to dance to his songs,” says Ranveer. While rehearsing for the song, Ranveer even managed to make his director, Sanjay Leela Bhansali, laugh — who is otherwise known to be strict on the sets. He apparently kept making funny faces throughout the shoot.

After a spree of Navratri songs – 'Nagada Sang Dhol' and 'Lahu Muh Lag Gaya', the makers of 'Ram-Leela' released a non festive song from the film – 'Ishqyaun Dhishqyaun'.

'Ram-Leela' lead actors Deepika Paukone and Ranveer Singh are seen having some fun Govinda-style.

The song is in stark contrast to what we have been seeing in 'Ram-Leela'.

Unlike its predecessors 'Ishqyaun Dhishqyaun' is neither traditional nor set in a grandeur back drop. It rather shows, Ram and Leela declaring the nature of the violent romance suiting the tag line of the film 'This time Love is at War'.

Director Sanjay Leela Bhansali has given a break to the traditional Gujarati dances garba and dandiya and has focused on the Bollywood dance style.

In The Indian Express music review, Sankhayan Ghosh said that 'Ishqyaun dhishqyaun suffers from 'unimaginative arrangement'.

The vocals for the song are given by Udit Narayan's son Aditya, who also sang Ranveer Singh's introductory song 'Tattad Tattad'.

The music for the film is given by Sanjay Leela Bhansali and the lyrics are penned by Siddharth-Garima.

'Ram-Leela' also stars Richa Chadda, Supriya Pathak, Gulshan Devaiah, Abhimanyu Shekhar Singh, Shweta Salve, Barkha Bisht Sengupta and Sharad Kelkar.

The film is slated to release on November 15.