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    Showing posts with label Raje Shwari. Show all posts

    Raje Shwari Releases Her Hot Single, Get Your Life Photo

    If you're a music lover and pay attention to global pop culture as it evolves, then you know that there's been a buzz on the Hip Hop underground and Desi scenes for quite some time now surrounding Rajé Shwari's solo career launch. After a few brief appearances and leaked songs from her pending studio album in the last 2 years, Rajé has finally released her long awaited new single accompanied with a hot music video entitled "Get Your Life" as her official debut on BollyHood Records.

    For her cult following from her Timbaland days, this might seem like a long overdue comeback, but to a brand new audience globally, Oct 29th marks the day that a fresh new ingenue arrives on the international landscape ready to set the musical airwaves on fire and represent her culture to the fullest.

    The song, "Get Your Life" is an innovative urban flavored dance number that kicks off with a driving dhol beat and sitar riff, quickly fusing with contemporary dance and pop while summoning cultures to collide and throw a worldwide party together. And the lyrics, while undeniably catchy, convey a universal message to be 'comfortable in your own skin', as Raje has said in previous interviews, and embrace all that makes you unique. Being American born and raised, but still growing up in a traditional Gujarati household, she says her love of pop music and her fascination with her Indian roots allowed her to 'find her identity' and make her way. Though the track and video truly showcase her talents in a way that will speak to a vast array of audiences worldwide, visually and sonically, her passion, experience and background shine through brightly, as she fuses everything she loves flawlessly into her look, her sound, and now the name of her label, and what she has already proclaimed to be a movement in the making, what she calls 'BollyHood'.

    The music video for "Get Your Life," was shot by Paul Coy Allen (known for his work with Timbaland, Justin Timberlake, Katy Perry, Drake). It's a colorful, eye catching visual packed with people of all backgrounds, Rajé's one-of-a-kind style, and the most vibrant of colors including the hot pink "LIFE" size letters, which she dances in and out of. Rajé's undeniable star quality translates through the screen with each and every shot.

    "This song and video is something I'm so proud of, just because of everything that it represents. It's a new sound, it has a message and it's so much fun to listen to and watch; the colors, the unique faces, the dancers, it has a really great energy that I feel like includes everybody, and that's what music is all about, isn't it? It may just seem like a catchy song with the 'La La Las' in it, but anything that brings people together is always going to be my mission. There's no better platform than music to send a bigger message, that we are all in this human experience together."

    Rajé launched her music career as Timbaland's protégé and is credited as the first Artist to usher in the HipHop Desi flavor that has become a mainstay. While under the tutelage of Timbaland, Rajé was featured on what are now considered to be cult Hip Hop classics like "Indian Flute" and Jay Z's "The Bounce" (The Blueprint 2). She also caught the attention of Pharrell Williams who later featured her w/ Nas on "The Flyest" as heard on the soundtrack for Charlie's Angels II: Full Throttle. It would seem that she learned from the best and now embarks on a solo career as an artist and label CEO.

    With this long awaited debut of her single "Get Your Life", she invites everyone to embrace their culture, their heritage, and their uniqueness, and it's Rajé first official invitation to the world to join her on her journey to the top and to establish BollyHood as the movement she has been spearheading since the early start of her underground career, a movement well deserving of a global platform.

    The Single is available for FREE DOWNLOAD via SoundCloud at her Website: www.rajeshwari.com and hits Itunes officially on Tuesday, November 5th.

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