I was thrilled to watch the KONY 2012 video. I began traveling to LRA territory in northern Uganda and Congo in 2007 and I have seen first-hand the anguish and pain their atrocities have left behind. While in Gulu, Northern Uganda, I visited a site run by Healing Hands where I sat down with more than a hundred LRA abductees. It was there that a young man told me of being forced by the LRA at gunpoint to kill his mother, father and siblings and then being abducted to serve as an LRA soldier. I was awed by the courage, resilience and determination in these children -- and I was inspired to do what I could to help others like them.
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The LRA conflict in Uganda has now ended. Today northeastern Congo bears the brunt of LRA activity (alongside Central African Republic and South Sudan) -- and it was in Congo, several years ago, where the LRA's 'Christmas massacre' took the lives of 400 civilians, and made refugees out of 20,000 more.

Last month, I was in Dungu (in far northeastern Congo) where the LRA militias remain active. I met scores of villagers who had suffered from recent attacks. The local UN military base 'threat level' was four out of five ("five means all-out war," I was told). Just last month several thousand citizens in the region were displaced and several people were killed.

I believe there is no mission more urgent than to help children who are suffering and I applaud Invisible Children for raising the awareness of Kony (and the issue of child soldiers) to such an extraordinary level. The next step after awareness is action. There are many steps that we can take to end this nightmare. Among the most important is funding remarkable local organizations.

Westerners are not and will never be the 'saviors' of Africa. That idea has been tried and found wanting. It is ineffectual at best and deadly at worst. The organization I founded, Eastern Congo Initiative, funds Congolese-led organizations that rescue child soldiers from the bush and provides them with education, medical assistance, job training, and counseling. We support the work being done by highly capable and determined Congolese, to make their communities a better place.

Joseph Kony has been one of the most infamous and most wanted men in Africa for decades. His vicious cruelty has caused untold pain over the last twenty years. Because of Invisible Children, a hundred million more people in North America now know his story.

Make Joseph Kony famous. That is the goal of a 30-minute video produced by the nonprofit organization Invisible Children. The video, released just two weeks ago, has already received more than 38 million views and counting between Vimeo and YouTube, and has drawn lots of attention - both good and bad - to its cause. Trending Now spoke with CEO Ben Keesey in an exclusive interview where he gave us an inside look at how the video became so viral so fast, and responded to criticism over the organization's finances and its solutions to the conflict in Uganda.

The documentary follows filmmaker Jason Russell in his pursuit to end the conflict in Uganda by capturing Joseph Kony, the leader of the rebel group the Lord's Resistance Army, his personal army of kidnapped children.

Invisible Children says that Kony has gone unnoticed for his crimes against humanity because the American government does not see him as a direct threat to American foreign policy or interests. Invisible Children feels the injustice against the children has gone on for far too long, and the group wants to put a stop to it.

The organization decided to raise Kony's international profile so American politicians would take notice. The goal is to make Joseph Kony famous through making the documentary and having everyone possible, primarily college students, share the story of the tragedies. Using social media, word of mouth, posters and awareness rallies, Invisible Children has aimed to have Kony captured by the end of 2012 and to restore peace and prosperity to communities in Central Africa.

While awareness and support of the Invisible Children's movement has increased by the millions, it has been met with some controversy, including accusations that the organization is providing an idealistic and overly simplistic solution to an incredibly complex problem. Some have also pointed out that there are other people committing crimes against humanity and also other countries, like Sudan and Somalia, that are in need of support and funding just as much as Uganda.

In addition, public financial records indicate that only 32 percent of the money raised last year went to direct services to help the children affected by the LRA. The other 68 percent went to things like staff salaries, film production, and travel costs. Plus, even though Invisible Children is advocating for a peaceful resolution in bringing Kony to justice, it is not opposed to direct military intervention.