"John Carter" is now officially a flop of galactic proportions.

The Walt Disney Co. said Monday that it expects to book a loss of $200 million on the movie in the quarter through March. That ranks it among Hollywood's all-time biggest money-losers.

Directed by Pixar's Andrew Stanton, the 3-D effects-laden movie about a Civil War veteran transplanted to Mars was already headed to the "Red Ink Planet," according to Cowen & Co. analyst Doug Creutz. Yet he expected a write-down of about half that size.

Disney said "John Carter" has brought in about $184 million in ticket sales worldwide so far. But ticket sales are split roughly in half with theater owners. The movie's production budget is estimated to be about $250 million with about $100 million more spent on marketing.

The movie was based on a series of books written by the late Edgar Rice Burroughs, starting with "A Princess of Mars" in 1912 and ending with "John Carter of Mars," published posthumously in 1964.

There was plenty of material for sequels and prequels but they seem highly unlikely now.

With a 51 percent "Tomatometer" rating on movie site Rotten Tomatoes, the film got average reviews, though AP Movie Critic Christy Lemire called it "massively confusing" and "deadly dull."

The poor reception was a shock given Stanton's directing success with movies like "Finding Nemo" and "Wall-E," each of which won an Oscar for best animated feature.

Disney said the loss on "John Carter" will cause its studio to lose $80 million to $120 million for the quarter. Profits from other movies and home video disc sales will be more than wiped out.

Miller Tabak analyst David Joyce said the studio's projected loss is more than double what he had expected, and that will cause him to trim his estimate for Disney's earnings. The hefty spending on production and marketing is causing the Burbank, Calif., company to book the loss sooner than might be the case for a smaller-budget film.

Studio estimates Sunday put Universal Pictures' "The Lorax" at No. 1 for the second-straight weekend as the animated adventure based on the children's book took in $39.1 million. That raised its 10-day domestic total to $122 million, making "The Lorax" the top-grossing movie released this year.

"John Carter," based on "Tarzan" creator Burroughs' tales of the interplanetary adventurer, opened in second-place with $30.6 million. That's an awful start given the whopping $250 million that Disney reportedly spent to make "John Carter," which also earned generally poor reviews that will hurt its long-term prospects.

The movie's salvation could come overseas, where "John Carter" opened in 55 markets with $70.6 million, giving it a worldwide total of $101.2 million.

The stronger international business helps, but that worldwide total still pales compared to global debuts of $200 million and up for many modern blockbusters.

"We would have hoped for more considering the larger economics of the film but are still encouraged with how it's been received by audiences that have seen it and hope to see that generate positive word of mouth for the balance of the run," said Dave Hollis, Disney's head of distribution.

The Warner Bros. teen comedy "Project X" held up well in its second weekend with $11.6 million to finish at No. 3 and raise its domestic haul to $40.1 million.

Elizabeth Olsen's horror tale "Silent House," released by Open Road Films, opened modestly at No. 4 with $7 million. Olsen plays a young woman terrorized inside her family's spooky summer home.

Eddie Murphy's comedy "A Thousand Words," a leftover shot in 2008 and finally dumped into theaters by distributor Paramount, was a dud at No. 6 with just $6.4 million.

The movie features Murphy as a fast-talking literary agent and neglectful family man who gets a lesson on the important things in life after discovering he has only a thousand words left to utter before he dies.

"A Thousand Words" was so bad it had a perfect score on the film critic site Rottentomatoes.com: all of the 37 reviews compiled there for the movie were negative.

"John Carter" at least managed 49 percent favorable notices of the 170 reviews compiled there. That's still not a recipe for staying power at the box office, particularly with such a bad opening in the United States.

"If you just take the domestic number, it's not a very pretty picture," said Paul Dergarabedian, analyst for box-office tracker Hollywood.com. "But if you look at the worldwide opening weekend of a hundred million dollars, that's pretty solid."

"John Carter" casts "Friday Night Lights" co-star Taylor Kitsch in the title role as a 19th century Civil War veteran whisked away to Mars, where he falls for a beautiful princess and becomes a hero in the red planet's own civil war.

The sci-fi extravaganza "John Carter" -- based on the classic book series by Edgar Rice Burroughs -- is a familiar title. But the leading lady, Lynn Collins, is less well known: The actress, who co-stars with Taylor Kitsch in the adventure flick, is grabbing the spotlight for her skimpy costumes -- and getting some looks on the Web.

Searches on the star have climbed 1,000 percent on Yahoo! in the past week alone, thanks to her starring role.

In the Disney film, Collins plays the Martian warrior Princess Dejah Thoris. The fantasy stars Kitsch as a Confederate captain from the Civil War who is transported to the red planet, where he becomes involved in an epic conflict among various nations, whose leaders include Thoris. The website Hollywood.com claims that the rising star's "beauty, grace, and adeptness with a sword will not leave your consciousness even long after you leave the theater."

The star's bikini-style short shorts may also stay with you. In an interview with Yahoo! Movies, Collins admitted that the costumes were made more revealing than originally designed -- at her request. She said, "I knew they were going to be small. And I am actually the one who put them on and said, 'The cut's going to be weird, they should probably be higher.' There you go."

Still, she was more covered up than the character in the books. In Edgar Rice Burrough's original tale, "A Princess of Mars," the people of Barsoom (as they call their home planet) don't wear much at all. In his first-person narration, John Carter says, "Save for her highly wrought ornaments she was entirely naked, nor could any apparel have enhanced the beauty of her perfect and symmetrical figure."

Back on planet Earth, the leading lady originally comes from Houston, Texas. (In the movie, she speaks with a credible British accent.) Collins, who is trained in martial arts, told ABC News that she performed "about 85 percent of the stunts." This didn't always end well: At one time, Collins told Yahoo! movies that the rigging holding up their safety wires fell down right on top of her and Kitsch. She said she panicked thinking it broke her nose, but she was unharmed.

Disney announced on Monday a new Pixar film would be released November 27, 2013, Deadline reports, though the House of Mouse withheld any information on title or plot. All they would reveal is that it will be an original story, not a sequel.
The 3D animation studio has a full roster of upcoming releases, the next being "Cars 2," which hits theaters on Friday. They'll premiere a "Toy Story" short, "Hawaiian Vacation," about Barbie and Ken before the showing of "Cars 2," and an untitled short before Disney's November release of "The Muppets." They'll also release Spanish-language short, "La Luna" in 2011.
In 2012, they will help out with the release of the Jerry Bruckheimer/Disney adventure film, "John Carter," and then release the studio's first film about a female hero in "Brave." Then, in 2013, a sequel to "Monsters, Inc.," titled "Monsters University" will hit theaters.
So, where does that leave this new mystery film? Right now, "Up" director and Pixar legend Pete Docter, who has had a major drawing and story hand in nearly all of the studio's big releases, is working on an untitled mystery project, to be released in 2013.