According to Variety, film studio Annapurna has dropped out of its commitment to finance Oscar-winning director Steven Soderbergh's upcoming psychodrama thriller, "Side Effects." According to the Playlist, the studio balked at Soderbergh's rumored casting of Blake Lively as a pill-addicted woman at the center of a love triangle between her doctor and ex-con husband. The two men, according to recent reports, will be played by Jude Law and Channing Tatum, respectively.

The film is still set to be distributed by Open Road Films, but will need to find new cash for production; Variety reports that it should be able to do so at Sundance.

Both Law ("Contagion") and Tatum ("Magic Mike," "Haywire") have worked with Soderbergh before, but this would be Lively's first time with the director. Then again, as producer Lorenzo di Bonaventura told The Huffington Post this week while talking about his new film "Man on a Ledge," the casting was just a rumor -- and, as is now evident -- rumors can often hurt a film in pre-production.

"We don't have any cast set yet. We're definitely very interested in those actors, but there's nobody set," he said. "It's a little frustrating because it can often spoil the process a little bit. When things become public in general, they're harder to manage. As a producer it becomes more complicated. A lot of the rumors are false and people are disappointed when you actually hire the person you wanted. It's a little problematic, it's something you have to live with."

Variety reports that Annapurna dropped out of the film Friday, days before di Bonaventura denied the concrete casting, making clear the tangible effect on production that can be wrought by the rumor mill. That the casting rumors started weeks ago, without a public correction, is less an accident than a now-damaging concession to the web's insatiable appetite.

"I used to try to correct it all the time, but no one cares when you try to correct it in my experience," the producer said. "Whatever the better story is, I guess if the correction is the better story, they'll go with that, but if they like the rumor better than your correction, they're going to stick with it."

Soderbergh has always made sure to make films his own way, and Lively would be one of his less off-kilter leading lady choices. She is an accomplished screen actor, with a starring role in "Gossip Girl" and supporting parts in dramas like "The Town," while the director has cast porn star Sasha Grey in an art film, and his current film, "Haywire," stars Gina Carano, a former MMA star.