Women don't trust men in flash cars to be good for anything more than a fling
Flashy: A male peacock
It will come as no surprise to any woman who has ever giggled to herself about the male fascination with fast cars.
Porsche owners, however, may be a little taken aback. Research has likened men who drive fast cars to peacocks.
Just as the beautiful birds fan their tails to catch a mate’s eye, men believe that conspicuous displays of wealth are the best way to grab a female's attention.
Women, however, see through their ploy – correctly realising that men who flash their cash are more interested in a fling than lasting love.
Or, as they put it: ‘The Porsche Carrera GT does not qualify for the list of best buys.
‘The vehicle has very little cargo capacity, has only two seats, gets terrible gas mileage and is frightfully expensive to repair.
‘Yet, for these people who buy one, these considerations are irrelevant.
‘Although showy spending is often perceived as wasteful, frivolous and even narcissistic, an evolutionary perspective suggests that blatant displays of resources may serve an important function, namely as a communication strategy designed to gain reproductive rewards.’
To test their theory, they carried out a trio of experiments in which men and women were asked if they were looking for a fling or long-term love, read romantic stories and given the choice of buying various goods.
This revealed the men who were interested in short-term relationships to have an eye for expensive treats.
Researcher Dr Vladas Griskevicius said: ‘The studies show that some men are like peacocks. They’re the ones driving the bright-coloured sports car.'
Lead author Dr Jill Sundie said: ‘This research suggests that conspicuous products, such as Porsches, can serve the same function for some men that large and brilliant feathers serve for peacocks.’
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