Do most people recognize sexism in their daily lives? And what does it take to get them to shake their sexist beliefs?

In a recent study titled "Seeing the Unseen" psychologists Janet Swim of Pennsylvania State University and Julia Becker of Philipps University Marburg, Germany, set out to answer these questions.

Over the course of three separate, seven-day-long trials, Swim and Becker asked 120 college undergraduates (82 women and 38 men, ranging from 18 to 26 years old, some from the U.S., some from Germany) to record in a journal sexist comments they encountered on a daily basis. According to Swim, she and Becker hoped to determine whether forcing people to pay attention to less obvious forms of sexism could decrease their endorsement of sexist beliefs.

During the trials, subjects were instructed to note instances of sexist behavior toward women, ranging from unwanted sexual attention to blatantly sexist jokes and derogatory comments.

They were also asked to record subtler actions that many would consider harmless: men calling women "girls, " complimenting them on stereotypically feminine behavior and sheltering them from more "masculine" tasks. Swim and Becker described this less obvious sexism to participants as “benevolent sexism,” a term coined by psychologists Peter Glick and Susan Fiske in a 1996 study to refer to "a paternalistic attitude towards women that idealizes them affectionately," Glick told The Huffington Post.