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  • Beyonce Looks Bootylicious As She Models Her New Clothing Line

    With the material clinging tightly to her famous curves, this black dress looks as if it was made for Beyonce.
    And indeed it was – as it features in the singer’s new fashion line Dereon, which is being launched just in time for Brazil’s Valentine’s Day, on June 12.
    The range includes bandage dresses and tailored blazers with embroidered detail, and is intended to make women look powerful.
    Look like a star: Beyonce models a little black dress from her 
Dereon fashion line
    Look like a star: Beyonce models a little black dress from her Dereon fashion line

    Warrior goddess: The singer designed the clothes with the 
empowerment of women in mind
    Warrior goddess: The singer designed the clothes with the empowerment of women in mind
    The 28-year-old said: ‘The collection was inspired by the theme of the warrior goddess, a sexy, yet empowered woman.
    ‘There are form-fitting silhouettes, sexy dresses and a lot of metal details to give the pieces a strong, but glamorous feel.’
    The line, which follows House of Dereon, is for sale exclusively at C&A stores in Brazil this week.
    House of Dereon was launched by the Knowles family in 2006 as a pret-a-porter fashion line, and followed soon after by the Dereon line, for younger women.
    The gowns range in price from $300-$500 and are on sale in U.S. department stores, including Bloomingdale's, Neiman Marcus and Nordstrom.
    Dereon was the maiden name of Beyonce's grandmother Agnèz Deréon, whose married name Agnèz Beyincé inspired the singer's first name.
    Beyonce   Beyonce
    Kick: The range showcases the talents of Beyonce's mother Tina
    The collection is sold with the tagline 'Couture. Kick. Soul' as it represents the spirits of three generations of Knowles women.
    Beyonce's mother Tina is the 'couture' thanks to her design talents, the singer brings the 'kick', while late Agnez had the 'soul'.
    Along with House of Dereon and the Dereon fashion line, the Knowles family recently announced plans to expand their business to include home furnishings.
    Tina said: 'Both Beyonce and I are huge fans of home furnishings and try to stay on top of this ever-changing market.
    'As someone who has also realised many interior-design projects, I am so excited to expand our House of Dereon and Dereon brands in this category.
    'The thought that we would have something to do in brightening up someone's home, especially bedrooms, is truly wonderful.'
    Sexy spy: Beyonce plays a jewel thief in the new Brazilian TV 
advertisement for her Dereon by Beyonce fashion line
    Sexy spy: Beyonce plays a jewel thief in the new Brazilian TV advertisement for her Dereon by Beyonce fashion line
    beyonce stars in a new commercial for Dereon where she is seen 
ducking and diving to avoid lasers
    Limber: Beyonce proves the best advert for her form fitting clingy black dress
    Beyonce is so involved with the marketing of the label she even name-checked their jeans in her 2009 hit Single Ladies (Put A Ring On It).
    In the single, she sings: 'Got me tighter than my Dereon jeans.'
    Before Dereon, Tina was responsible was dressing Beyonce's former group Destiny's Child and custom-made matching outfits for the trio.
    Beyonce recently made the headlines when she played a sexy jewel thief in the new Brazilian TV ad for the Dereon range.
    Flexible: Beyonce performed all her own stunts herself into the 
energetic video
    Flexible: Beyonce performed all her own stunts herself into the energetic video
    Balancing act: Beyonce cartwheels over the lasers
    Balancing act: Beyonce cartwheels confidently over the lasers just managing to keep her modesty
    beyonce
    ... and as you would expect, the soundtrack to the ad is her hit single Single Ladies (Put A Ring On It)
    Wearing her little black dress, the singer showed off her gymnastic skills as she cartwheeled and flipped over laser beams for the new campaign.
    The advert reveals just how form-fitting and flexible the clothes are, as they cling perfectly to her curves during her daring stunts.
    As you would expect, the soundtrack to the ad is Beyonce's 2009 hit Single Ladies (Put A Ring On It).
    The ad appears to be inspired by a scene from 1999 film Entrapment, which stars Catherine Zeta-Jones as an insurance investigator posing as a thief in a bid to catch Sean Connery's professional criminal.
    Keep its shape: Beyonce models a black bandage dress which sells 
for 79 Brazilian reals
    In shape: Beyonce models a black bandage dress which sells for 79 Brazilian reals
    beyonce stars in a new commercial for Dereon where she is seen 
ducking and diving to avoid lasers
    Bling bling: Beyonce is mesmerised by the gorgeous jewel
    Eyes on the prize: Beyonce finally gets up close to the diamond - 
but will she be able to get it back out of the high-security room?
    Eyes on the prize: Beyonce finally gets up close to the diamond - but will she be able to get it back out of the high-security room?
    Inspiration? Catherine Zeta-Jones as Gin in a scene from 1999 film
 Entrapment
    Inspiration? Catherine Zeta-Jones as Gin in a scene from 1999 film Entrapment

    From DAILYMAIL
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