Marvel scored yet another field goal Sunday night (February 3) with a Super Bowl spot that finds our favorite iron-clad hero rescuing 13 innocent airplane passengers as they're sucked out of a huge hole and plummeting ever so swiftly to their doom.

Tony Stark grabs a hold of the first person, getting the others to join him by the hands. As the plane above them explodes in a plume of fire, Tony begins to realize that he can only carry the weight of so many people. So what's an Iron Man to do in this situation?

'Iron Man 3'
"Iron Man 3" sees Tony Stark coming up against his most formidable adversary yet: the Mandarin. Played by Sir Ben Kingsley, the Mandarin is the leader of a deadly terrorist group known as the Ten Rings. With an intellect on par with Stark and an uncompromising need for vengeance, this technology-crazed criminal puts Tony to the test both mentally and physically.

As Tony sets out to find those responsible for emotionally scarring his loved ones, he's eventually forced to survive by his own devices; not the ones that he's been making in his laboratory but instead the ones that he was born with.

If rumors are true that "Iron Man 3" will be largely inspired by Warren Ellis' "Extremis," Tony will be forced to inject himself with a techno-organic virus, that will forever change his life, in order to defeat an enemy of similar accord.

Of course, this is all based purely on speculation. All we know for sure is that the Mandarin will be the main antagonist of the film and that Aldrich Killian and Maya Hansen (two major characters from the "Extremis" storyline) will be making an appearance as well.

Directed by Shane Black and starring Robert Downey Jr. as Tony Stark, "Iron Man 3" hits theaters May 3, 2013.

Super Bowl commercials are an American institution. You know another American institution? Making snap, sweeping judgments on work others spent months and millions creating. We're combining both right here, with quick-hit takes on the best (and the worst, can't forget the worst) ads of Super Bowl XLVII. Winners, losers and full video ... you'll get it all right here. Here is a sampling of the commercials, followed by our winners and losers:

Budweiser, "Brotherhood"
Plot: Guy raises horse from ponyhood, horse goes on to be a Clydesdale, horse spots former owner years later ... sorry, it's a little dusty in here ...
Verdict: OH COME ON. Are you kidding me? Super Bowl commercials aren't supposed to make you cry! They're supposed to make you laugh or cringe or go reload your plate. This? This ad makes you want to call your parents, hug your kids, and maybe just buy a horse. Flat-out winner out of the gate. Going to be a lot of people dabbing their eyes with cocktail napkins when this one airs.

The NFL, "Leon Sandcastle"
Plot: Deion Sanders decides he wants back in the League, and dresses up as "Leon Sandcastle."
Verdict: Putting aside the fact that if Deion Sanders still had game there'd be no need for a "Leon" (reality! boooo!) this was a fun goof, and we foresee a future character showing up in NFL ads for awhile.

Jeep, "Whole Again"
Plot: We've still got people fighting overseas, you know.
Verdict: It's always a little sleazy when a company yokes itself to patriotism to push product, but the message here overwhelms any buy-our-vehicles shill.
Dodge Ram, "Farmer"
Plot: Talking about how awesome farmers are. That's it.
Verdict: Probably the most effective ad of the night, even if most of America doesn't even know a real farmer.

You really don't realize how raunchy today's pop songs are until you compare The Supremes to The Pussycat Dolls.

The awesome music collective CDZA puts it all in perspective with a "History Of Wooing Men," the follow-up opus to their earlier "History Of Wooing Women."

Now we're wondering: if you're singing about someone licking your "crack," can you still technically call it a love song?

What's every publicist's nightmare? A celebrity who can't keep their mouth shut or their clothes on.

Hollywood's biggest names are coached about how to handle themselves in interviews and on the red carpet, but they're only human and sometimes they slip up.

Whether it's a TMI tweet, interview overshare or unfortunate skin-baring moment, check out these celebrities who've crossed the line of prim and proper.

A fiery horse with the speed of light, a cloud of dust and a hearty Hi-Yo Silver: The new "Lone Ranger" trailer has arrived.

Disney debuted the latest "Lone Ranger" trailer during Super Bowl XLVII. For those keeping score at home, it's the third "Lone Ranger" trailer the studio has released since last year.

Despite a hefty price tag (upwards of $250 million), Disney is expecting "The Lone Ranger" to be one of it's biggest 2013 releases. The film stars Johnny Depp as Tonto and Armie Hammer as the title ranger. Gore Verbinski, who worked with Depp on the first three "Pirates of the Caribbean" films, is the director.

"It's a dysfunctional buddy movie," Verbinski told USA Today last year. "It's two guys who start literally and figuratively handcuffed together who end up on the same mission with completely different world views. They sort of rub off on one another. But they have plenty of disagreements."

Watch the "Lone Ranger" trailer above; the film is due out in theaters on July 3.

Johnny Depp has found his next role.

Depp has nabbed the part of infamous gangster Whitey Bulger in the upcoming thriller "Black Mass." Adapted from Dick Lehr and Gerard O'Neill's non-fiction book of the same name, "Black Mass" will be directed by Barry Levinson ("Rain Man").

“I could not be more thrilled to have the biggest star in the world and Academy Award-winning director Barry Levinson to finally bring this incredible story to the big screen," producer Brian Oliver said in a release. "'Black Mass' expertly details the twists and turns of this highly complex story, painting a vivid portrait of Boston's underbelly and its corrupt political machine, as well as exposing the worstscandal in FBI history. It's also an examination of loyalty to family, Irish heritage, and South Boston."

Bulger, 83, became famous for his mobster past and his work as an FBI informant. Bulger was arrested in 2011 and is facing charges for his involvement with killings and racketeering in the '70s and '80s.

Currently without a release date, "Black Mass" is to begin shooting in May. The film is to be produced and financed by Cross Creek Pictures and Exclusive Media, while Universal will be responsible for distribution.Johnny Depp has found his next role.

Depp has nabbed the part of infamous gangster Whitey Bulger in the upcoming thriller "Black Mass." Adapted from Dick Lehr and Gerard O'Neill's non-fiction book of the same name, "Black Mass" will be directed by Barry Levinson ("Rain Man").

“I could not be more thrilled to have the biggest star in the world and Academy Award-winning director Barry Levinson to finally bring this incredible story to the big screen," producer Brian Oliver said in a release. "'Black Mass' expertly details the twists and turns of this highly complex story, painting a vivid portrait of Boston's underbelly and its corrupt political machine, as well as exposing the worstscandal in FBI history. It's also an examination of loyalty to family, Irish heritage, and South Boston."

Bulger, 83, became famous for his mobster past and his work as an FBI informant. Bulger was arrested in 2011 and is facing charges for his involvement with killings and racketeering in the '70s and '80s.

Currently without a release date, "Black Mass" is to begin shooting in May. The film is to be produced and financed by Cross Creek Pictures and Exclusive Media, while Universal will be responsible for distribution.

For some, Beyonce's Super Bowl halftime show was to be the Big Game's finest moment. But for all who tuned in to see the singer perform, it's clear she brought her A game.

Beyonce worked through a medley of her hits, including "Love on Top," "Crazy in Love," "End of Time," and "Baby Boy" before she was joined by Destiny's Child bandmates Michelle Williams and Kelly Rowland. The trio started with "Bootylicious" and worked through "Independent Woman" before collaborating on "Single Ladies," which is a Beyonce song.

Rowland and Williams then left the stage, leaving Beyonce to perform "Halo" solo.

The show featured plenty of fire, ice and smoke, with Beyonce appearing on a rising platform. She was clad in an all-black ensemble with heels and a leather-like get-up. Early in the set, she threw her jacket into the audience. At some point, she used a screen that recalled her 2011 Billboard Music Awards performance.

Before the game started, Jennifer Hudson and a chorus of children from Sandy Hook Elementary School sang "America the Beautiful." Alicia Keys then performed the national anthem while seated at a piano.

Last year, Madonna headlined the show. She was joined by Nicki Minaj, M.I.A. and LMFAO. The show was perhaps most notable for M.I.A.'s decision to give the middle finger to the camera, and the 114 million people who were watching at home. Given its massive viewership (3 million more people watched the halftime show than the game itself), headlining the event often translates into a sizable increase in sales of the performer's music.

A number of music's biggest names have performed at past Super Bowls, including Ella Fitzgerald, Andy Williams, The Rolling Stones, Prince, The Who, Gloria Estefan and, of course, Justin Timberlake and Janet Jackson. Early games featured only college marching bands, and for quite a few years, Up With People performed. More information on the history of the halftime show is available in our earlier coverage.