At a time when new players in the Indian smartphone market are opting for and finding success in the e-commerce route, Obi Mobile, which will launch its first devices in the country this June, has decided to take a multi-channel approach. Ajay Sharma, CEO of the company which came into limelight for being promoted by former Apple CEO John Sculley’s Inflexionpoint, told indianexpress.com that they would go across channels to sell the new range of phones. “We are talking about pop and mom stores,...