Pier 97 in New York was the setting for a free concert by Capital Cities and “Drop Your Pants and Dance for Underwareness.”The event was created to show support for people experiencing bladder leakage. According to Depend Underwear’s website “For each of our photos or videos shared, and every tweet or Instagram post tagged #Underwareness or #DropYourPants, Depend® will donate $1 to charity — up to $3 million over 3 years.” The charity will do research and education about bladder leakage.
People arrive at Pier 97 in New York August 6, 2014 for the “Drop Your Pants and Dance for Underwareness” to help support the 65 million Americans who experience bladder leakage by bringing the condition and Depend Underwear out of hiding. For every pants drop, photo and video shared using #Underwareness and #DropYourPants, Depend Underwear will donate $1, up to $3 million over the next three years to charitable organizations that advance the research and education of bladder leakage